Tailored paid media services designed for B2B SaaS companies looking to efficiently scale their demand capture and creation efforts.
Monday - Friday 9:00 AM - 5:00 PM EST
30-Minute Sessions No Obligation
From initial setup and strategy development to continuous improvement and optimization, we provide a comprehensive solution to ensure your paid media campaigns deliver measurable results and ROI.
Create or enhance the Company Pages and Campaign Manager accounts, and establish these accounts with proper configurations. Install ad account pixels for conversion tracking and detailed analytics across platforms. Define clear and measurable objectives as a way of tracking the success of ad campaigns and where to allocate spend.
Conduct detailed audience research and segmentation utilizing each ad platform's audience building tools. Analyze competitors' strategies and market trends to identify opportunities and effective messaging tactics. Work in tandem to identify messaging that resonates with our target ICP. Develop engaging ad creatives and copy for both platforms, including multiple variations for A/B/C testing.
Initiate campaigns with a broad approach and refine targeting based on initial performance data. Monitor performance metrics and adjust bids, targeting, and ad creatives based on early insights. If we're running 15 different ad sets, Understory will proactively kill the bottom performers, spend more on the top performers, and come up with new headlines, sub-headlines, CTAs.
Execute ongoing A/B/C testing to optimize ad copy, creative elements, and pain point messaging. Monitor and assess the quality of leads, adjusting targeting and messaging to improve conversion rates. Analyze campaign performance and generate detailed reports with insights and recommendations.
We implement a real-time lead notification system to track and organize leads effectively, ensuring prompt follow-ups and nurturing for higher conversion rates. We use an automation platform and Slack to connect each ad platform to send real-time submission notifications to your sales reps. We create custom dashboards joining your CRM, email, and ad platform data to provide real-time reporting on multi-channel ROI.
As we continue to learn, we will refine strategies unique to your company, optimizing your campaigns for success. Implement retargeting campaigns once audiences have grown to capture demand from warm audiences. Maintain a cycle of testing and refining, leveraging insights for ongoing improvements.
We're certified HubSpot partners and have multiple experts on the team. We use that knowledge to guide us when setting up workflows in HubSpot and apply that same knowledge to other relevant platforms like Salesforce. We prioritize CRM hygiene by creating custom properties that accurately reflect relevant contact attributes within each CRM. We create custom dashboards and lists within HubSpot to effectively monitor results and influence generated from outbound campaigns.
Our commitment to your campaign's success is ongoing. We proactively bring new ideas and tactics. We offer continuous improvement through iterative performance-based feedback. As we continue to learn, we will refine strategies unique to your company, optimizing your campaigns for success.
Our Paid Media Management Services include premium features that set us apart from other agencies
We centralize all your performance data into a single, beautifully designed dashboard that's tailored to your business. By integrating every ad channel and your CRM through direct API access, we blend and visualize metrics that matter most to you. Whether it's campaign efficiency, pipeline velocity, or CAC by source, our dashboards go far beyond native analytics to give you real-time, cross-channel visibility and actionable insight.
Campaigns are approached with hypothesis-driven creative variants tied to specific personas, stages, and offers. Performance is monitored by key indicators (CTR, CPL, engagement), with underperformers quickly paused and top performers scaled. New variants are queued based on insights and audience behavior. Our creative team produces high-quality, conversion-focused ad designs that stand out in crowded feeds and search results.
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Flexible pricing options designed to meet your specific paid media management needs
1 Channel: $8,000/mo
2+ Channels: $10,000/mo
Platforms Managed: LinkedIn, Google, Meta, Reddit, Quora, Capterra, etc.
Technical Implementation: Ad account setup and conversion tracking installation
Issue Resolution: Liaison with ad account representatives for troubleshooting
Spend Managed: Up to $50k a month
Ad Copy Assistance: Unlimited copy variations written per month
Graphic Design: Unlimited advising on content creation for ad graphics
A/B/C Testing: Included for each ad campaign
Analytics: Strategic reporting based on ad platform and CRM data
Support: Bi-weekly meetings and designated Slack channel
Quarterly Success Calls: Detailed results and insights with recommendations
Custom Dashboarding: Integration of CRM and Ads data
Lead Notifications: Real-time lead activity notifications for sales reps
1 Channel: $10,000/mo
2+ Channels: $14,000/mo
Platforms Managed: LinkedIn, Google, Meta, Reddit, Quora, Capterra, etc.
Technical Implementation: Ad account setup and conversion tracking installation
Issue Resolution: Liaison with ad account representatives for troubleshooting
Spend Managed: Up to $100k a month
Ad Copy Assistance: Unlimited copy variations written per month
Graphic Design: Creative strategy and design image production (up to 5 ads/month)
A/B/C Testing: Included for each ad campaign
Analytics: Strategic reporting based on ad platform and CRM data
Support: Bi-weekly meetings and designated Slack channel
Quarterly Success Calls: Detailed results and insights with recommendations
Custom Dashboarding: Integration of CRM and Ads data
Lead Notifications: Real-time lead activity notifications for sales reps
1 Channel: $15,000/mo
2+ Channels: $20,000/mo
Platforms Managed: LinkedIn, Google, Meta, Reddit, Quora, Capterra, etc.
Technical Implementation: Ad account setup and conversion tracking installation
Issue Resolution: Liaison with ad account representatives for troubleshooting
Spend Managed: Up to $100k a month
Ad Copy Assistance: Unlimited copy variations written per month
Graphic Design: Full visual strategy support with up to 10 custom image ads/month
A/B/C Testing: Included for each ad campaign
Analytics: Strategic reporting based on ad platform and CRM data
Support: Bi-weekly meetings and designated Slack channel
Quarterly Success Calls: Detailed results and insights with recommendations
Custom Dashboarding: Integration of CRM and Ads data
Lead Notifications: Real-time lead activity notifications for sales reps
Starting at $25,000/mo, custom quote based on requirements
Includes everything from Tiers I, II, and III, plus:
Custom Quote Factors:
Platforms Managed: LinkedIn, Google, Meta, Reddit, Quora, Capterra, etc.
Our comprehensive paid media management approach combines platform expertise, audience targeting, and data-driven optimization to create powerful campaigns that consistently deliver measurable results.
We handle everything from account setup and technical implementation to creative development, continuous optimization, and detailed reporting, allowing your team to focus on converting leads into customers.
Our Paid Media Management Services provide a complete solution for B2B SaaS companies looking to scale their demand generation efforts and achieve a positive return on ad spend.
Book a call to discuss how our Paid Media Management Services can help you achieve your goals